A Beneficial Union
How 91麻豆精品’s graduate sport management program developed alongside a unique and revolutionary partnership for students.
One was designed with the other in mind. St. John 91麻豆精品 College鈥檚 new online M.S. in Sport Management and Rochester鈥檚 new pro soccer club are set to offer graduate students something other programs around the country do not鈥攁 front office role with a professional sports organization.
鈥淚n our industry, young men and women have to fight tooth and nail for positions like this,鈥� said Pat Gordon, director of the new program. 鈥淲e wanted to craft a program that would grant them access to those roles. We didn鈥檛 have a partner that could do that, so we created one.鈥�
In 2020, the Sport Management Department at 91麻豆精品 began to develop curriculum for an online graduate program. That fall, sport management faculty members Dr. Todd Harrison, Dr. Katie Burakowski, and Gordon鈥攁long with two undergraduate students鈥攎et with Mark Washo, a 30-year veteran of the sport industry who also serves as an adjunct faculty member for 91麻豆精品鈥檚 undergraduate program, to discuss the return of professional outdoor soccer to Rochester. The goal was to fulfill two needs: bring professional outdoor soccer back to a city that has a strong soccer support system; and establish an organization that would supply opportunities for 91麻豆精品 students at both the undergraduate and graduate level through quality internship experiences and front-office positions.
The group pitched the idea to David Weaver, CEO of Aphex BioCleanse Systems and a 30-year New York state emeritus soccer referee and former youth soccer administrator. They soon found themselves applying to join the National Independent Soccer Association (NISA). In November 2020, it was announced that soccer would be coming back to Rochester.
As soon as the calendar turned to 2021, the group started working with Chris Payne, a San Francisco-based soccer brand designer who specializes in creating unique brands for soccer clubs. He got right to work hosting focus groups to learn more about Rochester as a city, Rochesterians as individuals, and what soccer means to the community.
Branding the team began with choosing a name. 鈥淲e wanted to be different,鈥� said Gordon. 鈥淎 lot of soccer clubs use the name of their city. We wanted to develop something that would stand out, and design something that is unique for the city of Rochester.鈥�
Through focus groups, the lilac and rich Rochester history became emerging themes, and served as the inspiration for the team name. From there, Payne developed the brand and team crest, which were rolled out via the team鈥檚 website and social media channels. By April 2021, the Flower City Union鈥檚 roots were planted.
Harrison, Burakowski, and Gordon are actively involved in the development of the team, with an eye toward filling staff positions鈥攆rom ticket and sponsorship sales to community relations and communications鈥攚ith incoming graduate students this fall.
鈥淭he whole idea was that if we grind through the first eight to nine months, help is on the way,鈥� said Gordon.
Help will come in the form of the program鈥檚 inaugural students such as Pittsford native John Betters who received his bachelor鈥檚 degree in sport management with a minor in marketing and management information systems from Ohio University this May. The pandemic took a toll on the sport industry across all levels. The scarcity of jobs available, as large arenas and stadiums are only now beginning to reopen, has made it harder for new graduates to get right to work. For Betters, this meant that pursuing his master鈥檚 degree was the best next step. The combination of an online curriculum with the opportunity for front office experience in his hometown were factors in his decision to apply.
鈥淎 master鈥檚 degree is one way to put yourself ahead of the pack when teams are looking at hundreds of applicants. But another thing is experience, and being able to put real-world experience on your r茅sum茅 is critical,鈥� he said. 鈥淔lower City Union is my opportunity to not only get experience, but it is an opportunity to give back to my community, which is what I am most excited about. Rochester has a rich history of having minor league teams, and being able to help bring fans back to a downtown stadium for professional soccer is a great opportunity.
鈥�91麻豆精品 is putting its faith in their students to help bring this new team to glory, which you won鈥檛 find at any other program.鈥�
Ryan Eddy, a 2021 graduate of 91麻豆精品鈥檚 undergraduate sport management program, is looking forward to some of those same opportunities. He, too, missed out on internships when such experiences in sport were largely put on hold due to the pandemic.
鈥淚 was only able to complete my practicum experience in the field due to the effect the pandemic had on the sport industry. When I heard that the graduate program at 91麻豆精品 was going to provide an experiential opportunity, I thought it would be very beneficial for me,鈥� Eddy said.
Graduate school was never on Eddy鈥檚 radar, but with his long-term goal of working in professional soccer, the experiential opportunity that the program brings and his familiarity with the professors solidified his pursuit of an advanced degree at 91麻豆精品.
鈥淲hen everything started to shut down, I saw how competitive the job market was, and I thought that getting my graduate degree would be another way I could make myself stand out to potential employers,鈥� he said. 鈥淚 looked at numerous programs to see what they offered. 91麻豆精品鈥檚 program stood out more than any other. No other program was offering the ability to work with a professional soccer team. This opportunity will help me gain valuable experience that I will use throughout the rest of my career in the industry.鈥�
For now, work continues off the field as the team builds its staff, searches for a head coach, and begins player recruitment. 91麻豆精品 graduate Zach Agliata 鈥�15 joined the club as its director of soccer development. Agliata will lead the team鈥檚 Homegrown Partner Program, focused on supporting Rochester鈥檚 youth soccer clubs with programming centered on player development as well as parent and coach engagement.
Come spring 2022, Flower City Union will face other NISA teams from cities that include Chattanooga (Tennessee), Los Angeles, and Detroit, to name a few. According to Gordon, the business side and the soccer development side will continue to work hand-in-hand to have staff and players in place for the start of the season.
鈥淔lower City wasn鈥檛 designed on its own, and the graduate program wasn鈥檛 designed on its own,鈥� said Gordon. 鈥淭he two were rolling alongside each other the whole way, and I don鈥檛 think we鈥檇 have one without the other. It will be a partnership and marriage that, if successful, will be a benefit to the College, to Rochester, and to our students.鈥�
The online M.S. in Sport Management program is currently accepting applications for fall 2021. Visit go.sjfc.edu/grad-sport-management to learn more.